Izumi Shoji is a Tokyo resident and mother, who turned her interest in vegetarian cooking into a highly successful blog – Vege Dining: Yasai no gohan (vegetable dinners) – in February 2007. The blog, with its daily recipes, quickly made an impact on the blogosphere and can boast tens of thousands of visitors a day. Her first book, featuring recipes from Vege Dining, was released in Japanese in March 2008, and has sold over 70,000 copies. Shoji has been featured in numerous Japanese magazine articles and has regular columns in several. She has published a total of 57 in books in Japanese; The Vegetable Sushi Cookbook is the only one in English.