The Japanese Skincare Revolution

How to Have the Most Beautiful Skin of Your Life—At Any Age

  • Chizu Saeki
  • Translated by Kay Yokota
  • Photographs by Hirokazu Takayama
The Japanese Skincare Revolution

Size: 210×148 mm, 300 g
Binding: Paperback
Pages: 128
2-color, 165 b/w photos, 6 Illustrations
ISBN10: 1-56836-406-7
ISBN13: 978-1-56836-406-3
Release date: March 2, 2012

List price: $19.95

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Questions and Answers with Leading Beauty Expert Chizu Saeki

Japanese women are renowned for their beautiful skin, but until now there have been no books in English that reveal the secrets of the successful Japanese beauty routine. The Japanese Skincare Revolution is the first guide for women of all ages and races who want to have beautiful skin like the Japanese but don't want to spend lots of money on cosmetics and treatments to achieve it. Author Chizu Saeki is a practicing esthetician and beauty consultant whose dream is to teach ordinary women how to become more beautiful.To achieve this, she writes books, teaches, and tours Japan, giving demonstrations of the techniques she developed over a career spent in the beauty industry. Her books have sold more than 3 million copies, and the revolutionary ideas presented in this volume have won the approval of Japanese and international skin doctors. The Japanese Skincare Revolution is the distillation of all of Saeki's most essential techniques. Here, readers are introduced to a unique lotion mask-a moisturizing treatment for keeping the skin fresh and lustrous; massages for toning the muscles of the face; natural, no-nonsense remedies for wrinkles, sagging, oiliness, pimples, and blackheads; "warm care" and "cool care" for soothing the mind and body; water massages to energize the skin; and much, much more. With photos and step-by-step instructions, Saeki shows you how to use your own hands to massage your face like a professional esthetician. She teaches you to use your eyes to judge what your skin needs, and not to overfeed it with too many cosmetics. She leads you toward a well-rounded, sustainable skincare routine, the results of which will amaze you. By following her advice, you'll discover that it's possible to have beautiful skin at any age-without spending a fortune. Proven beauty techniques for people of all ages and skin types! The Japanese Skincare Revolution is the Japanese woman's skincare bible. In this groundbreaking volume, author and beauty guru Chizu Saeki shares with the world-for the first time-the natural, low-cost techniques she developed over a career spent in the beauty industry. With it, you'll learn what today's Japanese women do to keep their skin looking young and healthy.

  • 6 unique massages for toning the muscles of your face and smoothing out wrinkles
  • Do-it-yourself lymph massages for a beautiful neck and chin
  • Sensible instructions for cleansing and washing
  • 3-minute moisturizing "lotion mask" to make your skin look fresh and lustrous
  • Remedies for wrinkles, sagging, oiliness, pimples, and blackheads
  • And much, much more

and lifelong aesthetician Chizu Saeki reveals some quick and simple skincare techniques from her new book The Japanese Skincare Revolution.

Why did you choose the skincare industry for your profession?
When I was 13 years old, I saw Audrey Hepburn in a film catalog, and I was amazed that such a beautiful person could exist. This is what aroused my interest in beauty. I began imitating her looks, and gradually I realized what a wonderful thing it is to become beautiful. I quit the clerical job I had been working and enrolled in a beauty school to help others achieve beauty.

How are Japanese and American women different in their approaches to skincare?
Japanese women generally want to whiten their skin. When I lived in the U.S., I got the impression that Americans are more interested in hair design and don't get hung up on details-brown spots, open pores, and such. They look to a more holistic kind of beauty. There's also a difference in perceptions of aging: the Japanese tend to take a back seat in everything as they grow older, but Americans think about wearing brighter colors, such as red, precisely because they're getting older. I think they're better at enjoying life; they're the ones who believe in beauty that comes with age. That's a wonderful thing, and we should follow their example.

Is there one beauty tool that every woman should have?
Your will and your hands. It's your own hands and the desire to be beautiful that will do the magic. Don't think that simply using cosmetics will make you beautiful; be responsible for your own face, and use your hands to the fullest. How much value you draw out of a product is really up to you.

Any quick and easy tips on how to defy age?
Well, always thinking "quick and easy" leaves everything half-baked. How you use your time is up to you, and it's important to make skincare a part of your lifestyle. But when you only have so much time and can't do everything, the most important thing is to eat-in a balanced manner. Your skin's luster is dependent on your physical health. If your body isn't well nourished, neither is your skin. Cosmetics help you take in from the surface what you can't take in orally, but your beauty really comes from what you eat. Eating only what you feel like eating can give you a lopsided diet, and your body, never mind your skin, will be a wreck. There's a lot of information out there nowadays on healthy eating. The key is to be conscious of what and how you eat, and to continue eating in a balanced way. I always make an effort to eat moderately. I have yogurt, tomato juice, and fruit every morning, and I make a point of eating things in season. Small efforts like these go a long way.

Why is it important to massage and tone muscles in the face?
Just as our bodies age internally over time, so does our skin-although of course there are factors other than age acting on the skin. The face is especially vulnerable because of all the muscles, as you can see from how wrinkles in the face run both vertically and horizontally. Massages help the muscles stay in shape, keeping your skin looking young and healthy.

Does your regimen also work for men?
I believe so. There are a few differences between men's skin and women's, including the amount of oil secretion and thickness, but they're basically the same. So, man or woman, anyone can perform my regimen and benefit from it.



"Interactive and engaging...We all know we don't need to spend a fortune to look like a million bucks, and I'm all for Saeki's feel-good message." — Bella Sugar Online "Now we can all find out the secrets to their beautiful skin thanks to... The Japanese Skincare Revolution." — Saeki offers "practical techniques to combat everything from puffiness to dry skin, using simple massage methods and quick facials with items readily available at home." — The New York Daily News "It's simple, cheap and does the trick." — Audrey Magazine "The Japanese Skincare Revolution offers insight into how Japanese women keep their skin looking young and is for women of all ages and races. With photos and easy to follow step-by-step instructions, the guide explains Saeki's most essential tips and techniques - from forming a lotion mask to healing acne and blemishes. You will need a few tools, but the potential savings are huge." — "Her approach is 'less is more.' Recommended!" — Makeup for Professional Asian Women Blog "All in all, the advice is pretty solid, and the book itself is a good resource, including suggestions on how to adjust your skincare routines depending on the time of the year, how to revive hangover skin, how to look ten years younger the next day, and the proper ways to remove eye and lip make-up." — The Periodic Elements of Style Blog "And the core of her methods—getting women to use things they already have—resonates even more as consumers tighten purse strings." —Reuters "[The Japanese Skincare Revolution offers] practical techniques to combat everything from puffiness to dry skin, using simple massage methods and quick facials with items readily available at home." —The New York Daily News


About the Author

Chizu Saeki was born in 1943. She is a practicing esthetician, and Japan's most revered beauty advisor. She has worked all her life in the beauty industry. At 24, after earning her beautician's license and working for several years at a beauty salon, she joined the French cosmetics maker Guerlain. When her husband's work took her to San Francisco in 1971, she continued her work in the cosmetics business by reporting to offices in Japan about new skincare products appearing in the U.S. At age 42, when her husband died of cancer, Saeki fell into a slump: her hair lost its color, bags formed under her eyes, and after a time she looked 30 years older. She set about remaking her life and rejuvenating her skin through a gentle, wholehearted routine she had devised over the years, and was phenomenally successful. Three years later, Saeki joined Parfums Christian Dior as an international training manager, with more than 600 cosmetic consultants under her tutelage. After her retirement from Dior, in 2003, she published her first book, Chizu Saeki's "Don't Rely on Cosmetics!"(Kodansha). Since the release of that title, she has written more than 30 skincare books, memoirs, and self-help titles-all best sellers. Today Saeki is the president of her own company, Chizu Corporation, which runs an esthetic salon and beauty school in Ginza, Tokyo. She writes columns for several women's magazines in Japan and regularly appears on Japanese television. The Japanese Skincare Revolution is her first book in English.